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Since its inception
in July 2004, Fabulous Mom® has become one of
Malaysia's leading nursing maternity lingerie labels and one of
Malaysia's favourite breastfeeding stores.
Fabulous Mom®
was founded by Vivian Foo, an ardent breastfeeding mom of 2, who had a
background and professional career in Public Relations and Marketing.
Fabulous Mom® started with
designing, producing
and distributing its own line of nursing maternity bras through its own
online storein July 2004 - it was at a time when Malaysia and
international markets offered very little variety for good quality yet
practical, fashionable and affordable nursing bras for breastfeeding
mothers.
Fabulous Mom® was very
welcome by the Malaysian breastfeeding moms who were more aware of the
benefits of breastfeeding and would like to breastfeed longer.
Vivian is also a certified lactation
counsellor, currently attached to University Malaya Medical Centre on a
voluntary basis. She is furthering her study in this field, hoping to
help more mothers to breastfeed longer.
Today, products by Fabulous Mom® are not limited to only nursing bras, but also many other parent-tested and approved products, namely nursing wear (My Lovely Closet®), breastmilk storage solutions (Jingle Jungle®), nursing tea (Joy Angel®), educational toys (Little Buddy®) etc.
From an online store, Fabulous Mom® has also expanded its wings by setting up cozy boutiques for moms to enjoy a unique shopping experience. Currently, Fabulous Mom® has 3 retail outlets - Bandar Puchong Jaya, Selangor; TTDI, Kuala Lumpur and Skudai, Johor Bahru (Oct 2010). There are a mini cafe in all Fabulous Mom® boutiques, which we name it The Breastfeeding Cafe. :)
Fabulous Mom® products are also available in other major mother & baby boutiques in Malaysia. Besides, the brand has slowly made its inroads into Singapore, Brunei, Netherlands, Australia, United Kingdom and France.
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